Privacy policy
OnlineStore24 — Privacy Policy
Operated by M&V Euro Commerce B.V. (Netherlands)
Last updated: 30 June 2026
M&V Euro Commerce B.V. ("we", "us", "our") operates OnlineStore24 across multiple domains including www.onlinestore24.eu and www.online-store24.com, serving customers in the European Union and worldwide. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase through our Services.
Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood this policy.
1. Personal Information We Collect
Depending on how you interact with our Services, we may collect the following categories of personal information:
- Contact details — name, billing address, shipping address, phone number, email address
- Financial information — payment card details, transaction information, payment confirmation
- Account information — username, password, preferences and settings
- Transaction information — items viewed, added to cart, purchased, returned or cancelled
- Communications — information included in messages you send us, including support inquiries
- Device & usage information — IP address, browser type, device identifiers, pages visited, time spent on site
2. How We Collect Personal Information
- Directly from you — when you create an account, place an order, or contact us
- Automatically — through cookies, analytics tools, and similar technologies when you use our website
- From service providers — including Shopify, payment processors, and logistics partners
- From third parties — including marketing and advertising partners
3. How We Use Your Personal Information
- Order fulfillment — processing payments, fulfilling orders, arranging shipping, handling returns
- Account management — creating and maintaining your account, sending order notifications
- Customer support — responding to your inquiries and resolving issues
- Marketing — sending promotional emails and displaying relevant advertisements (you may opt out at any time)
- Analytics & improvement — understanding how customers use our website to improve the experience, including via Google Analytics 4
- Security & fraud prevention — detecting and preventing fraudulent or illegal activity
- Legal compliance — complying with applicable laws and responding to legal requests
4. Cookies and Analytics
We use cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. Specifically:
- Technical cookies — essential for the website to function (cart, session, login)
- Functional cookies — remember your preferences and settings
- Analytical cookies — we use Google Analytics 4 (GA4) to collect anonymized data about how visitors use our website across all our domains. GA4 collects data such as pages visited, time on site, and general location (country/region level). No personally identifiable information is sent to Google Analytics. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Marketing cookies — used to show relevant advertisements on third-party platforms
You can manage cookie preferences through your browser settings or our cookie consent tool.
5. How We Share Your Personal Information
We may share your personal information with:
- Shopify — our e-commerce platform provider, which hosts and powers our store
- Payment processors — to securely process your transactions
- Shipping and logistics providers — to fulfill and deliver your orders
- Google — for analytics via Google Analytics 4 (anonymized data only)
- Marketing partners — to deliver relevant advertising, in accordance with their own privacy policies
- Legal authorities — when required by applicable law or valid legal process
We do not sell your personal information to third parties.
6. International Data Transfers
We operate globally and your personal information may be transferred to and processed in countries other than where you reside. For transfers outside the European Economic Area (EEA), we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or adequacy decisions, to ensure your data is protected to EEA standards.
7. Your Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Right to Access — request a copy of the personal information we hold about you
- Right to Correction — request correction of inaccurate information
- Right to Deletion — request deletion of your personal information
- Right to Portability — receive your data in a portable format
- Right to Object — object to processing for marketing purposes
- Right to Withdraw Consent — where processing is based on consent
EU/EEA and UK customers have these rights under GDPR (Regulation 2016/679) and UK GDPR. To exercise your rights, contact us at [email protected].
California residents may have additional rights under CCPA/CPRA, including the right to opt out of the sale or sharing of personal information. We do not sell personal information.
You may also manage certain rights directly via the Shopify Privacy Portal.
8. Data Retention
We retain your personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. Order data is typically retained for 7 years in accordance with Dutch tax and accounting law.
9. Children's Privacy
Our Services are not intended for children under the age of 16 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure or destruction. However, no method of transmission over the Internet is 100% secure. We recommend not using unsecured channels to communicate sensitive information.
11. Relationship with Shopify
Our Services are hosted by Shopify, which processes personal information about your use of the Services to provide and improve them. Information you submit may be shared with Shopify and its partners. To learn more, visit the Shopify Consumer Privacy Policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on our website and update the "Last updated" date. Material changes will be communicated in accordance with applicable law.
13. Contact & Complaints
For questions, requests or complaints regarding this Privacy Policy or our data practices:
M&V Euro Commerce B.V.
Registered office: Posthoornstraat 11, 3011 WD Rotterdam, The Netherlands
KvK: 99544733 · VAT: NL869033967B01
Email: [email protected]
Phone: +31 10 890 6612
Customer Support: Monday – Friday, 09:00 – 17:00 CET
EU customers have the right to lodge a complaint with their national data protection authority. A list of EU supervisory authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members
For the Netherlands, the competent authority is the Autoriteit Persoonsgegevens: www.autoriteitpersoonsgegevens.nl